Public Health Topics
Red Ribbon Week

October is Substance Abuse Prevention Month

Beach Cities Health District and the Beach Cities Partnership for Youth Coalition are raising awareness about prevention of youth substance use during Substance Abuse Prevention Month in October and Red Ribbon Week, Oct. 23-31.

As a recipient of the federal Drug-Free Communities grant program, administered through the Centers for Disease Control and Prevention, the Beach Cities Partnership for Youth joins more than 700 community-based coalitions nationwide in addressing youth substance use.

Red Ribbon Week Activities:
Activities include the premiere of a video featuring Coalition Steering Committee and Student Mental Health Provider Task Force members titled “Prescription Drugs and Opioids: What Beach Cities Students and Parents Need to Know,” co-produced by Beach Cities Health District and South Bay Families Connected. The video will be released on Oct. 27 at 6 p.m. on YouTube, allowing students, families and staff the opportunity to view anonymously.

Other activities include virtual assemblies at local schools with Stephen Hill of Speak Sobriety, the launch of a School Well-Being Line for families and school staff, enhanced opioid prevention resources and social media messages about substance use prevention.

On Monday, Nov. 2, the Families Connected Parent Chat will focus on opioids and what parents need to know. BCHD is also exploring opportunities to make naloxone more widely available in the community to prevent another overdose.

We’re hoping that by raising awareness and providing opportunities for students and families to have a conversation about prescription drugs and opioids, we can prevent substance abuse in our community.

About National Red Ribbon Week

The Red Ribbon Campaign® is the oldest and largest drug prevention program in the nation, reaching millions of young people each year during Red Ribbon Week. National Family Partnership (NFP) is the sponsor of the National Red Ribbon Week® celebration and the Red Ribbon Campaign®, started in 1988 after drug traffickers in Mexico City murdered DEA agent Kiki Camarena three years earlier. This began the continuing tradition of displaying Red Ribbons as a symbol of intolerance towards the use of drugs. The mission of the Red Ribbon Campaign® is to present a unified and visible commitment towards the creation of a drug-free America. A non-profit organization based in Miami, Fla., NFP helps citizens across the country come together to keep children, families and communities safe, healthy and drug-free, through parent training, networking and sponsoring the National Red Ribbon Campaign®. For 2020, the national Red Ribbon theme is “Be Happy. Be Brave. Be Drug Free.™”